This scorecard is a self-assessment, not a scientific measurement of reputation. It reviews five areas: clarity (what you sell, who you serve, why someone should consider you), credibility (real business evidence, accurate information, premises\/stock\/team evidence, customer proof where available), consistency (business name, contact information, visual identity, messaging), expertise (product knowledge, educational guidance, industry understanding, professional communication), and trust (whether a new buyer would reasonably feel comfortable requesting a quote, visiting the business, considering a high-value order, or recommending the company).<\/p>\n","protected":false},"excerpt":{"rendered":"
A self-assessment across clarity, credibility, consistency, expertise, and trust \u2014 to review the visible signals that make buyers choose you for more than price.<\/p>\n","protected":false},"featured_media":0,"template":"","resource_type":[9],"class_list":["post-86","resource","type-resource","status-publish","hentry","resource_type-checklists"],"_links":{"self":[{"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=\/wp\/v2\/resource\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=\/wp\/v2\/types\/resource"}],"version-history":[{"count":1,"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=\/wp\/v2\/resource\/86\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=\/wp\/v2\/resource\/86\/revisions\/100"}],"wp:attachment":[{"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86"}],"wp:term":[{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/sonofmanmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fresource_type&post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}