Market Positioning & Trust Scorecard

This scorecard is a self-assessment, not a scientific measurement of reputation. It reviews five areas: clarity (what you sell, who you serve, why someone should consider you), credibility (real business evidence, accurate information, premises/stock/team evidence, customer proof where available), consistency (business name, contact information, visual identity, messaging), expertise (product knowledge, educational guidance, industry understanding, professional communication), and trust (whether a new buyer would reasonably feel comfortable requesting a quote, visiting the business, considering a high-value order, or recommending the company).